Let’s face it, Mark Zuckerberg has pretty much taken over the world and transformed it into a much smaller one through his social media site. Suddenly, larger-than-life celebrities seem not to be not so untouchable. The site has forced large corporations to listen to the little people. On Facebook, everyone has a say. And if you’re starting a business, you’d better have a stake.
How do business owners go about gaining fans?
Here are five tips to ramp up your audience numbers.
1. Advertising:
It might seem obvious, but advertising is a great way to get noticed. Creating an ad on Facebook takes only a few minutes by following step-by-step instructions. An eye-catching image is paramount to attracting Facebook users to click on the ad. Have the link lead to the Facebook page or to a webpage with more information about the business.
2. Barricade:
When a new potential fan visits your Facebook page, put up a blocker that forces the user to “like” the page before gaining access or any information. There are a lot of apps that can accomplish this, including Woobox. This custom tab can be created to explain what the person will gain if they “like” the page. An example: Click “like” to enter our free giveaway for airline tickets.
3. Contest:
Speaking of giveaways, everyone loves freebies. Think about what your company can offer. For instance, a restaurant can hold a contest for a free appetizer. Sometimes, a piece of intellectual information can be given away; for example, a bed and breakfast can present the top 10 must-have vacation items.
4. Update, update, update:
Ever hear the saying “Out of sight, out of mind?” Unfortunately, a lot of businesses don’t update their page enough. Obviously, businesses have plenty of other things to do, and social networking isn’t at the top of that list. However, this isn’t a set-it-and-forget-it phenomenon. A live person should be posting at least one update a day. Beware: Not every update should be about the business. It will sound too much like an advertisement, and no one wants to read that every time he or she logs onto the site. On the other hand, posting too many updates will cram your company down the audience’s throat and they will respond by unliking your page.
5. Content:
Behind every good Facebook page (and business) is great content. A business’ Facebook site can’t be a fluff page. The audience will know and will respond accordingly. When a customer posts negative feedback on your wall, which can happen, don’t shirk away. Engage the customer publicly, and fix the issue in the fastest, most cost-effective manner. This proves to other fans that you are listening.
Entrepreneurship can be a scary endeavor, but using social media is just one more tool in your toolbox to help spread the word.
Laura Burkey, Post from: SiteProNews
Thứ Hai, 10 tháng 12, 2012
Đăng ký:
Đăng Nhận xét (Atom)
Bài đăng phổ biến
-
Want to check your Gmail inbox without pointing and clicking? You’ll barely have to touch your mouse with these handy keyboard shortcuts a...
-
Do you want to have free websites? With no costs? Even no Ads? There are many web hosting services that provide a free hosting , but they...
-
Apa yang anda rasakan ketika sebuah perusahaan berhasil memberikan pengalaman begitu besar, begitu pribadi, sehingga menciptakan respons emo...
-
Made the leap to the drastically revamped Windows 8 ? Feeling a little lost? You’re not the only one. Read on for eight tips that’ll help y...
-
Như bạn đã biết, cái gì nhiều quá cũng không tốt, máy tính hoạt động hết công suất sẽ mau hư, con người làm nhiều việc quá sẽ rất mệt, dễ gâ...
-
Inbound links are the single most important factor in determining your position on Google’s results pages. Inbound links are good Here’s wha...
-
Each year, fans and hackers always waiting eaglerly the iOS jailbreak event (it's a major event) . This year, people still waiting the j...
-
Wish you could send a text message in ALL CAPS? Can’t find the em dash key? Tired of your iPhone or iPad constantly fixing your typing, ev...
-
College is definitely a time for learning, and we’re not just talking about learning how to cram for tests or what skills you’ll need to be...
-
Many millions of people worldwide enjoy connecting with friends and family via Facebook. We get a kick out of sharing baby pictures, funny...
0 nhận xét:
Đăng nhận xét