Membership sites are very popular on the internet. They provide an easy way to make residual income from content or a product which can be purchased by your subscribers at a price that is worthwhile for both you and them. A membership site will usually offer greater value than if you purchased a product or service on its own, as you will be receiving revenue for the same product from a number of members.
Determine what your interest is and set up a website which provides rich content in whatever niche you choose. You should provide original content. You can offer content in the form of ebooks, articles, reports, videos, and other types of formats that would be appropriate.
It is usually a good idea to limit the amount of members in a membership site. You probably do not want more than a certain amount of customers to have the same product. Even though it is an original product, the value of the content would not hold up if too many people have the same product.
Do some research and see what you can offer to make your membership site stand out. There are many membership sites on the Internet, so it is a very competitive market. Make sure you are offering excellent content and great customer service, in order to attract and keep your members.
If you are offering an ebook every month, you might want to include a salesletter that your customers can promote it with. Give them two or three sets of graphics that they can choose from. This way everyone will not be selling an ebook that looks the same. Of course, you have to do the numbers to see what your product would be costing you and what you can charge for such a membership, as well as the number of members you will allow at that price.
Getting a script is very important to run your membership smoothly. There are many offered on the Internet and they range usually from $100 to $1,000. Once
you install the script your membership should be able to run pretty much hands off.
Create a few months worth of content before you open up the doors of your membership site. Always stay a little ahead so that you won’t run into a situation where you are not prepared for that month. You should always deliver on or about the same day of the month, that way your members come to rely and look forward to having your product. You always want to be reliable to gain the trust of your subscribers.
Membership sites are run on a month to month basis, so your customers can cancel at any time. This makes it a lot easier for people to join, because they do not have to commit to a lengthy period of time. That also means you have to be able to keep your members coming back by offering quality service and great products. Otherwise, it is very easy to cancel and go somewhere else that offers a better value.
It’s important to have a support desk that answers concerns or complaints in a timely manner. You have to make yourself available to your customer. Nothing turns people off more than not being able to get the information they need when they are paying for your services. So be prompt in responding to your customers’ concerns.
Listen to your customers and answer their needs. Make it a point to ask for their input and suggestions so you will be supplying them with what they are interested in. If you are not giving them what they want, they will probably go somewhere else. So listen to their needs and implement whatever changes that entails.
Make your membership site attractive and easy to navigate. Make sure that the site works well technologically and is not outdated. Keep fresh content and innovative ideas up and running all the time.
A membership site that is focused on its members is a membership site that will keep its members. If you think in terms of giving more value, you will probably have members that will be very glad to pay you your monthly membership fee month after month.
How to Run an Internet Membership Site
Thứ Năm, 24 tháng 1, 2013
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