Thứ Sáu, 31 tháng 8, 2012

What should you be looking for when buying a cell phone? Here are some key points to consider:

First, Choose a CarrierDespite all the recent hardware and mobile software innovation, your wireless service provider remains your most important decision. No matter which device you buy, it's a doorstop unless you have solid wireless coverage. Maybe you have friends and family on the same carrier that you talk to for free, and you don't want that to change with your next phone. Maybe you're lusting after a certain device—say, a 4G LTE-capable Android phone, or an unlocked smartphone for international travel. And of course, you want to choose a carrier that offers fair prices, and provides the best coverage in your area. These are all good reasons to put the carrier decision first.

We have two major features to help you choose a carrier. For our 2012 Readers' Choice Awards, PCMag readers told us which carrier they prefer based on coverage, call quality, device selection, and other factors. And for our Fastest Mobile Networks feature, we sent drivers to many U.S. cities to scope out which smartphone carriers have the best data coverage. Because each of the national carriers sells a wide variety of phones, choosing your service provider should be your first move. Here's a quick rundown of what each one offers:

AT&T boasts nationwide coverage and a terrific selection of phones, particularly for texting. It has dramatically improved its service quality in the Northeast over the past two years, and is busy building out its newer 4G LTE network. It's also the worst-rated carrier by our readers.
Sprint is relatively inexpensive, and offers some neat media services and a solid high-speed network. It also has the most open approach to third-party apps, letting its subscribers add a wide range of Java applications to its feature phones. Sprint has two prepaid brands, Virgin Mobile and Boost Mobile, that sell phones without contracts.

T-Mobile offers mostly cutting-edge phones at relatively low monthly rates and enjoys a reputation for good customer service. It's the only carrier that offers a monthly discount in exchange for paying full price for your phone up front. But its network can be weaker than the other major carriers' in suburban and rural areas. T-Mobile compensates for its lack of 4G LTE by offering HSPA+ 42, which is still blazing fast and easier on battery life, though only a select few phones support it.
Verizon Wireless is famed for its top-notch network quality and good customer service. Its prices can be higher than the competition, but when it comes to voice quality, Verizon phones often excel. That makes Verizon a perpetual leader in our Readers' Choice Awards. Verizon also currently has the largest 4G LTE network in the U.S.

There are also smaller, regional carriers. U.S. Cellular is only available in about half the country, yet it consistently gets great scores on our Readers' Choice Awards because of its strong commitment to customer service. Two years ago, the carrier launched the "Belief Project," a new customer-service plan offering perks like free battery swaps and replacements for damaged phones. Meanwhile, Cricket and MetroPCS are "unlimited" carriers that offer much lower rates than their competitors and don't require contracts. But they aren't available everywhere, and have a somewhat limited, mostly lower-end selection of phones.

Finally, you may also see unlocked phones on the market that work with GSM networks such as AT&T and T-Mobile, but that carriers don't sell directly. These handsets are often imports. Because they're generally more expensive than carrier-approved-and-subsidized phones, few are sold in the U.S. But you can find a few bargains, such as the affordable Snapfon ez ONE-c, in case your AT&T or T-Mobile phone breaks and you need a replacement.

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